Goyang, South Korea | October 15–17, 2026
From October 15 to 17, 2026, BeauFirst Global presented two brands, Dērmyxis and Eviralab, at K-Beauty Expo Korea 2026, a professional beauty trade show held at KINTEX in Goyang, South Korea.
The exhibition marked an opportunity for both brands to showcase their offerings together at a major beauty event on home ground in South Korea, while BeauFirst Global continued to connect brands with relevant markets and potential business partners.
K-Beauty Expo: A Key Platform for South Korea’s Beauty Industry
Organized annually by KINTEX in collaboration with the Korea Trade-Investment Promotion Agency (KOTRA), K-Beauty Expo entered its 18th edition in 2026. The previous edition welcomed more than 500 exhibiting companies and over 40,000 visitors, including thousands of international attendees.
For BeauFirst Global, international exhibitions are more than opportunities to showcase products. They serve as platforms to connect brands with distributors, industry professionals, and potential partners, helping translate brand positioning into tangible market opportunities.
Dērmyxis: Skin Science Meets Advanced Active Ingredient Delivery
At the exhibition, Dērmyxis engaged visitors through consultations and discussions on skin science, applied technologies, and the brand’s approach to professional skincare.
Two product lines were featured:
– TXA Advanced Brightening System: A brightening duo featuring liposome technology to support active ingredient delivery.
– Exo Glow Recovery Balm: A skincare cushion formulated with Cica Exosome Complex, featuring plant-derived extracellular vesicles.
Through these product introductions, Dērmyxis highlighted its focus on science-led formulations and technology-driven skincare solutions.
Eviralab: Korean Clinical Skincare Seeking Distribution Partners
Eviralab exhibited at Booth 4A2 in Halls 3–5 of Exhibition Center 1, where visitors could experience its products firsthand and learn more about the brand’s science-led approach to skincare.
Alongside product demonstrations, the Eviralab team held discussions with businesses interested in international distribution opportunities. The brand currently operates under a country-by-country exclusive distribution model and continues to explore partnerships in additional markets.
From Brands to Markets
Two brands, two distinct approaches: Dērmyxis focuses on science-led skincare and advanced active ingredient delivery technologies, while Eviralab offers a broad portfolio of Korean clinical skincare solutions.
Both share a common ambition: to build lasting partnerships with distributors and businesses in new markets.
For BeauFirst Global, bringing these brands to an international exhibition reflects its broader role in brand development and market expansion, connecting product innovation with commercial opportunities and helping beauty brands establish a stronger presence across markets.
BeauFirst Global extends its sincere thanks to the event organizers, partners, and visitors who met with the Dērmyxis and Eviralab teams and shared valuable conversations throughout the exhibition.
About BeauFirst Global
BeauFirst Global is a beauty brand operations and development company within the Hoang Tu Holdings ecosystem. The company supports beauty brands through an integrated range of services spanning **Brand Management, Market Development, and OEM/ODM Solutions**, helping businesses build, develop, and expand their presence in Vietnam and international markets.
Contact BeauFirst Global
Email: info@beaufirstglobal.com
Hotline / Zalo: +84 922 895 886
Address: Star Tower, 68 Duong Dinh Nghe Street, Yen Hoa Ward, Cau Giay District, Hanoi, Vietnam
BEAUFIRST GLOBAL — From Brand to Market. We run operations. Your brand shines.
